Glui drives conversions from rich media creatives to simplify the e-commerce journey for Vodafone
Background
With free SIMs playing a vital role in the marketing strategy for most telecom providers, ensuring a smooth online ordering process is crucial for success. One of the UK’s major telecom providers recognised the need to shorten the conversion path for digital users through the use of rich media creatives and technological partnerships.
Solution
Collaborated with a leading platform for programmatic rich media to deliver fully transactional desktop skins. This allowed the user to order a free SIM from directly within the advert unit, which was the form itself, in three simple steps. Glui integrated with the brand’s CRM platform, allowing the brand to obtain first party customer consented data.
Results
By simplifying the e-commerce journey so that users were able to convert within an already engaging rich media ad inevitably led to an increase in campaign performance and ultimately ROI. The transactable Glui unit had a strong impact in driving conversions, along with website traffic and brand awareness
2.17%
CTR (above average benchmark for brand's normal skin)
14x
conversion of all funnel engagements for free SIMs
91%
viewability
