The holiday season is a busy time for shoppers—and an even busier time for advertisers. With consumers browsing for deals, competition is fierce.
The challenge? Not every potential buyer converts on their first interaction. In fact, studies reveal that 97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. This is where retargeting and remarketing strategies are crucial, helping turn casual holiday browsers into loyal repeat buyers.
Why Retargeting is Essential During the Holidays
The holiday season compresses the buying cycle. Shoppers make quick decisions, and brands that fail to stay top-of-mind risk losing out. Retargeting allows you to re-engage users who have interacted with your ads but haven’t converted yet. Dynamic retargeting, in particular, can make a significant impact.
It's no secret that serving personalized ads based on a user’s specific interests or actions increases the likelihood of a conversion.
Remind your consumers why they were interested in the first place.
Engaging Your Audience with Interactive Media
The key to cutting through the holiday noise is creating memorable, engaging experiences. Interactive ads do more than just capture attention—they invite users to participate.
Help Users Find the Perfect Gift: Create a quiz that guides shoppers to their ideal holiday purchase, then follow up with personalized product recommendations.
Highlight Holiday Deals: Use clickable video ads to showcase promotions, leading directly to your landing page for a seamless experience.
Interactive ads also allow you to unlock valuable zero-party data—insights that users willingly share in exchange for a tailored experience.
Knowing Your Customer
Understanding your audience is essential to crafting hyper-personalized follow-ups. By embedding quizzes, polls, and surveys directly within ads, you enable users to share their preferences, interests, and needs in real-time.
For example:
If a user completes a quiz to find the best holiday gift, you can retarget them with personalized product recommendations based on their quiz results.
For users who indicate specific preferences through in-ad surveys, your remarketing emails can focus on tailored offers or items.
Closing the Loop with Remarketing
Remarketing complements retargeting by focusing on direct communication with users. Whether it’s an abandoned cart email or a personalized offer, remarketing helps you connect with buyers who need that extra nudge.
Remind users of items they’ve left behind.
Offer exclusive holiday discounts or bundles.
Create urgency with reminders about deadlines.
When combined with retargeting, remarketing ensures no lead is left behind, giving you multiple touchpoints to convert holiday shoppers.
Making Clicks Count
Driving clicks is just the beginning—turning those clicks into your community is what sets high-performing campaigns apart.
Turn Browsers Into Buyers with Glui
The holidays are a golden opportunity to capture attention and convert interest into action. With Glui’s in-ad engagement tools, dynamic retargeting opportunities, and interactive formats, you can build campaigns that resonate, connect, and convert. Ready to make your holiday campaigns more impactful? Let’s talk.
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