In the competitive automotive industry, engaging potential customers and converting interest into action is crucial. Mitsubishi faced a challenge: increasing test drive signups to boost sales. Enter Glui, the innovative advertising and landing page design tool designed for agencies and brands. 

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About Mitsubishi

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Founded in 1870, Mitsubishi is one of Japan’s oldest and most storied companies. Mitsubishi Motors Corporation, the automotive division, was established in 1970 and quickly gained a reputation for producing reliable and innovative vehicles. Over the decades, Mitsubishi has introduced iconic models like the Mitsubishi Lancer, Pajero, and Outlander, and has been at the forefront of advancements in automotive technology. With a global presence and a commitment to quality and performance, Mitsubishi continues to be a trusted name in the automotive industry.

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The Challenge

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Mitsubishi needed a solution to streamline their advertising efforts and maximize the effectiveness of their campaigns. Traditional advertising methods were not delivering the desired results, and Mitsubishi needed a modern, data-driven approach to reach and engage potential customers.

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The Glui Solution

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Glui provided Mitsubishi with a comprehensive suite of tools to create compelling, interactive ads and landing pages. Here's how Glui made a difference:

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1. Interactive Ads: Glui's platform allowed Mitsubishi to design visually appealing, interactive ads that captured attention. These ads included embedded forms and engaging content that encouraged users to sign up for a test drive.

2. Customizable Landing Pages: Glui's easy-to-use landing page builder enabled Mitsubishi to create customized pages that aligned with their brand identity. These pages provided detailed information about the vehicles and seamlessly integrated with the test drive signup forms.

3. Data Integration and Analytics: By integrating with Mitsubishi's CRM system, Glui ensured that all captured data was automatically transferred and tracked. This integration provided valuable insights into customer behavior and campaign performance.

4. A/B Testing: Glui's platform supported A/B testing, allowing Mitsubishi to experiment with different ad formats, messages, and landing page designs. This data-driven approach helped identify the most effective strategies for driving test drive signups.